" Eat great, live well, love huge"

In this week task, i had to think of a creative methapor that could be used for a Colombian organization that is trying to internationalise a new unknown product in foreign markets.


Using methapors in business led the company explore not only tha brand, but also the possibilites it has, the costumers, the values and how it can be used in different fields. A lot of companies have used not only methapors but also sticky songs for positioning the brand or just for remind costumers that they are still for them.



Music, Game of words and others create sensations that emerge brand experiences for costumers, thats why methapors can be key in costumers and employees emotions.



I came up with an excellent idea for maybe a consultant food company, so they objective of the company is to advise peope in what restaurants they could go in every ocassion, such as meetings, birthdays, fun, etc. We want to export this service to the parts of the world where there is excellent restaurants: New York, Paris, Spain, Greece, Brazil and Japan.



The methapor i want to use is " Eat great, live well, love huge", it means that if you eat healthy and yummy, you will live better and your heart will be satisfied, but at the same time expreesses the love theres is inside the organization, and how important are all the people involved in it.


With our foreign partners we can:

• Create alliances with the restaurants and make marketing strengh with mouth to mouth strategy, the objective will be that those restaruants will be in our first spots in our list and they can suggest our company.


• The posibility of a gastronomic day, with a tour by all the restaurants in the host city we want to work.


• Do an open fair where the restaurants get know each others and the costumers get to know better the restaurants also provide and suggest colombian suppliers to this restaurants.

( Image taken from www.vitadelis.com)